• Phénomène social et culturel, Instagram est la pépite des réseaux sociaux. Créée en 2010 par Kevin Systrom et Mike Krieger, l'appli a été rachetée par Facebook à peine deux ans plus tard, pour la somme historique d'1 milliard de dollars.
    Cette histoire de succès et de croissance fulgurante est aussi celle de la jalousie de Mark Zuckerberg, de la compétition avec Twitter et Snapchat, des stratégies de l'équipe Instagram pour garder sa vision et son indépendance.
    Sarah Frier, journaliste experte des médias sociaux, a mené une enquête exclusive qui s'appuie sur de nombreux échanges avec les fondateurs d'Instagram, des employés, des investisseurs, mais aussi des concurrents et des influenceurs du monde entier. Elle y dévoile les dessous de la création de l'appli, des premiers filtres aux stories, et y montre comment Instagram a profondément changé la manière dont nous photographions, mais aussi dont nous voyageons, communiquons ou mangeons.

  • NO FILTER - HOW INSTAGRAM TRANSFORMED BUSINESS, CELEBRITY AND CULTURE Nouv.

    SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR ''Deeply researched and highly entertaining.'' The Times ''Vivid reporting and electric story-telling.'' Ashlee Vance, author of Elon Musk ''Clear-eyed and objective.'' New York Times The extraordinary inside story of how Instagram became the world '' s most successful app In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it''s a story that has never been told - until now. In No Filter , Bloomberg''s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagram''s co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company''s life: from its launch, to its unlikely acquisition by Facebook, to its founders'' dramatic disputes with their new boss, Mark Zuckerberg. But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ''influencers'' and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram''s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality. The resulting book connects one company''s rise to a global revolution in technology, culture and business. Facebook''s decision to buy Instagram was the best investment it ever made. But we''re still learning about what it has cost the rest of us.

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